kit kats from japan

HOW TO BUY KIT KATS ONLINE FROM JAPAN AND SHIP INTERNATIONALLY

 

Think you’ve tried every flavour of Kit Kat available? Think again. Japanese Kit Kats have been pushing the boundaries of what to expect from the classic chocolate covered wafer for nearly 20 years, and in that time have concocted over 300 different Kit Kat flavours. These flavours are inspired by cuisines, cities, regions and even the seasons. From the ever popular matcha through to Tokyo banana or even Okinawan sweet potato there’s really a Kit Kat for everyone.

As they’re only available in Japan, getting your hands on these Japanese Kit Kat flavours is another matter. With forward2me you can buy from Japan online, whether you’re after Kit Kats or the latest tech. Still not sure you’re ready to buy Kit Kats from Japan online? We’re here to help you understand why they’re so popular, with the best buying guide for Japanese Kit Kats.

Why is Kit Kat

so popular in Japan?

 

While Kit Kats were created in the UK by Rowntree in the 1930s, they’ve taken on a life of their own in Japan. While the rest of the world enjoys the normal Kit Kat, in its humble original form of simple chocolate covered sticks of wafer, the Kit Kat in Japan is revered and innovative. While Kit Kats have been available in Japan since the 1970s, it took a pivoting of their marketing strategy in the early 2000s for them to become the force they are today.

Introducing a strawberry flavoured Kit Kat to the market may not seem like a masterstroke, but in Japan it went down a treat. Since the popularity boom of the strawberry flavour, they’ve developed over 400 different flavours, many of which are either limited run or unique to one region.

The Okinawan sweet potato flavours are only available in Kyushu or Okinawa, for instance, while the adzuki bean bars can only be found in Nagoya.This rareness has only helped them become even more successful.
It also helps that Kit Kat got a little lucky with the name, or so some have theorised. There’s a famous Japanese phrase ‘kitto katsu’, which roughly translates to ‘you will surely win’. Research done by Nestle, the company who makes Kit Kats, has found that Kit Kats have been associated with good luck charms and sales spike in both January and ahead of exam periods.

Couple the relationship with good fortune with a swaithe of new and exciting flavours and you can see why the Japanese Kit Kat has gotten so popular.

kit kats different taste

Where to buy

Kit Kats online in Japan

 

If half the reason Japanese Kit Kat flavours are so popular is their rarity, even in Japan, you may be wondering how you can get your hands on them elsewhere. Forward2me can help you buy Kit Kat from Japan online by forwarding orders from Japan through our Japanese warehouse. So where can you buy Japanese Kit Kats?

It’s worth saying that you’ll either need to be able to read Japanese or use a translation functionality on all these pages, but if you want to get your hands on the most exciting Japanese Kit Kat flavours in Europe or elsewhere, shopping directly from the source is the best way to do it.

We’re going to give you the lowdown
of where to shop for Japanese Kit Kat flavours:

 

Direct from

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Buying your Kit Kats directly from Nestle Japan offers you an excellent range of flavours from the famous wasabi Kit Kat through to the popular matcha green tea Kit Kat.

From

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Rakuten is an incredibly popular digital marketplace in Japan and offers a wide range of items to buy, not just Kit Kats. Find out more about buying from Rakuten Japan.

From

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You may find a range of Kit Kats available on Amazon, just enter your Japanese forwarding address and see what’s available.

From

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The Yahoo store offers an extensive range of Japanese Kit Kat flavours from raspberry through to peach or mini pudding.

Customised Kit Kats
From Chocolabo

 

Want something a little different? With the popularity of the Kit Kat in Japan, and its link to good fortune, Chocollabo has been created to offer completely custom Japanese Kit Kat wrappers. Get your face on a Kit Kat wrapper!

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Japanese Kit Kat Flavours

 

While there have been 3-400 different Kit Kat flavours in Japan, they aren’t all actually on sale at the same time. There’s always a selection of their ‘core’ flavours, like the strawberry Kit Kat, that are supplemented by seasonal, regional or other limited run flavours. Getting your hands on the core flavours of the popular candy is the easiest bit, and the core Japanese Kit Kat flavours include:

  • Plain milk chocolate
  • Strawberry
  • Sake
  • Wasabi
  • Matcha green tea
  • Tokyo Banana
  • ‘Sweetness for adults’ (dark chocolate)

In addition to these there are usually 20-30 more Japanese Kit Kat flavours on sale throughout the country, either rotating or on a limited run. Some make a comeback, some are only available in a certain area and some have only happened once, like the single finger ‘gold leaf’ variant, which was limited to just 500 bars in 2015. They range from simple, like the white chocolate or cappuccino through to the weird and wonderful, like the Hokkaido melon with mascarpone cheese.

These other flavours include:

 
  • Adzuki Bean Sandwich
  • Apple
  • Amazake
  • Bakeable custard
  • Baked potato
  • Banana
  • Blueberry cheesecake
  • Brown sugar syrup
  • Butter
  • Cafe au lait
  • Cantaloupe
  • Cappuccino
  • Caramel macchiato McFlurry
  • Cherry
  • Cherry blossom green tea latte
  • Cherry blossom mochi
  • Chestnut
  • Chocobanana
  • Cinnamon cookie
  • Citrus golden blend
  • Corn
  • Cough Drop
  • Creme brulée
  • Double cookie
  • Edamame
  • European cheese
  • Exotic Tokyo
  • Fruit parfait
  • Ginger ale
  • Golden citrus
  • Green bean
  • Hōjicha
  • Hokkaido cheese and chocolate
  • Hokkaido melon with mascarpone cheese
  • Hokkaido roasted corn
  • Hot Japanese chili
  • Kinako
  • Kobe pudding
  • Black tea
  • Kuchidoke kakao
  • Lemon cheesecake
  • Maple
  • Melon and cheese
  • Miso soup
  • Muscat of Alexandria
  • Okinawa sweet potato
  • Oreo ice cream
  • Pear
  • Pumpkin
  • Ramune soda
  • Raspberry passionfruit
  • Red potato
  • Rilakkuma hotcake
  • Rock salt
  • Royal milk tea
  • Ruby chocolate
  • Sakura
  • Salt and caramel
  • Shikuwasa
  • Shinshu apple
  • Soy flour
  • Soy sauce
  • Strawberry cheesecake
  • Sweet pudding
  • Triple berry swirl
  • Vegetable juice
  • Watermelon
  • Yokohama cheesecake
  • Yūbari melon
  • Yuzu
kit kat strawberry

Japanese

Kit Kat Sizes

 

While Kit Kats in Europe and other parts of the world tend to be limited to the classic two or four finger sizes, or the chunky, Japan has its own selection of Kit Kat sizes and snacks.
The most popular size of Japanese Kit Kat, for example, is the Kit Kat Mini. The mini is two sticks of Kit Kat goodness, but in a snack sized packet. If you’re interested in how this compares to the classic Kit Kat we’ve broken it down by weight.

While Kit Kats in Europe and other parts of the world tend to be limited to the classic two or four finger sizes, or the chunky, Japan has its own selection of Kit Kat sizes and snacks.
The most popular size of Japanese Kit Kat, for example, is the Kit Kat Mini. The mini is two sticks of Kit Kat goodness, but in a snack sized packet. If you’re interested in how this compares to the classic Kit Kat we’ve broken it down by weight.

How much does a

Kit Kat cost in Japan?

 

The price of a Japanese Kit Kat will vary depending on the flavour you’re looking to get your hands on. The limited run gold leaf version, for instance, retailed at around £11.50/$16, but that was a rare one off. While the basic flavours are usually all the same price, there may be some variation for local flavours or limited run items.

A few price examples of both the core range and other varieties, include:

Sweetness for adults 

(14 Kit Kat mini)

 
sweetness kit kat mini

Matcha Green Tea

(14 Kit Kat mini)

 
matcha green tea kit kat

Kyoto Green Tea

(12 Kit Kat mini) Regional Variant

 
kit kat kyoto green tea price

Azuki Sandwich

(12 Kit Kat mini) Regional Variant

 
azuki sandwich

Prices were accurate at the time of publishing.

Prices may vary from retailer to retailer

and do not include shipping.

Remember if you’re ordering these candy bars for delivery, you’ll need to add in shipping costs. Get a free quote from forward2me from our pricing page. Get your hands on one of the popular Japanese Kit Kat flavours today and forward them anywhere in the world with forward2me.