Feefo is an independent feedback service with verified and audited reviews.
These reviews are much more meaningful than reviews found on sites such as google or trip advisor because of two key points:
Only customers who have actually used the forward2me service are able to leave feedback so readers know that the feedback is genuine and not something forward2me has made up, or indeed a forward2me competitor has made up.
forward2me has no control over the feedback unless it is abusive or defamatory – in which case feefo themselves remove it. Every feedback is shown unedited and in full - all forward2me can do with negative feedback is respond to the customer's specific concerns.