How to buy UK baby and children’s clothes

Updated: 28/07/2022

Kids get messy, it comes with the territory. They also need to wear clothes. They also grow incredibly quickly and still need to look stylish, or wear things that make them happy. It may seem difficult to find kids clothes that fit all of these criteria, especially ones that are affordable, but the UK has a number of excellent kids clothes sellers, just waiting to kit out your children. Many of the UK’s best kids clothing suppliers don’t ship internationally, but that’s where we come in.

UK parcel forwarding service, like forward2me, can let you shop in the UK just like you live there. With a forwarding address you can find the best kids clothes for sale in the UK and get them delivered to your doorstep. We’ve put together a guide on how to buy UK baby and children’s clothes and then gone over some of the best UK suppliers available, so you know where to look.

Step 1: Sign up for your UK address

Simply sign up to forward2me for your completely free account. This will get access to your UK forwarding address at no charge to you.

Step 2: Shop on UK baby and children fashion websites

Shop at one of the UK’s baby and child fashion stores. We’ve handily compiled a list below so you can find the best! You just need to use your free forwarding address from your account and you’ll be able to shop just like you live in the UK.

Step 3: We receive your parcel

Your parcel will arrive at our UK warehouse, and from here you’ve got a couple of options. You’ll be alerted to its arrival, and you’ll need to let us know whether you want us to hold it while other packages come in, or send it on straight away. We can hold packages for up to 30 days free of charge and combine & repack or consolidate the order for a small fee, to save you money on postage for multiple orders. 

Step 4: We ship your parcel

Once you’ve received your alert, and you’ve decided whether you want us to hold or send your order, you’ll need to log in and select how you want it to be delivered. This means selecting the courier you want to use, along with the delivery time and then paying any fees. Once you’ve done this, we’ll ship your package with your chosen courier. If you make your payment before 11.00am we can usually get it posted that day.

Step 5 Your parcel arrives at home

You just need to sit back and wait for your parcel to arrive. Depending on the courier you choose this can be between 1 and 4 days, but could be longer in some cases. Check our pricing page for an estimate on both time and potential costs. It’s also worth understanding your own country’s customs system, as there may be additional customs duty to be paid, or a chance an item could get held up at the border. You’ll also need to sign for it when it arrives.

Where to buy Baby Clothes in the UK

UK online stores for baby clothes

We’ve put together our top picks on the best places to buy baby clothes in the UK and kids clothing too. Featuring a range of brands offering everything from cheap baby clothes that are still hard wearing, through designer baby clothes to keep your kids looking stylish.

George Baby Clothes

George at Asda are known for the highly affordable clothes, for people of all ages. Their baby clothes cover everything you could possibly want, from full outfits and pramsuits to swimwear and jumpers. They’ve got ranges for boys and girls and a full unisex range. 

With prices starting at just £4 for dresses and £2.50 for tops, George makes an excellent choice for affordable baby clothes.

Shop baby clothes at George.

Next Baby Clothes

Next are a major highstreet retailer in the UK. Their affordable but quality output extends to their range of baby clothes. There’s a selection of own brand clothing, from rompers to dresses. Plus Next stock a number of well known brands like Mamas & Papas, Childhome, Childs Farm, Boden, Ralph Lauren and Boden.

T-shirts start from around £5 and some come in sets. The designer clothes are a little more expensive but there’s some great deals to be found.

Shop baby clothes at Next.

John Lewis Baby Clothes

John Lewis is a UK institution. While the rest of the world may know it for its famous Christmas adverts, it’s been one of the biggest and most trusted retailers in the UK for generations. Offering pretty much everything from food through to furniture, electronics and clothing from all the best brands. John Lewis have an extensive collection of stylish baby clothing brands on offer, like Joules, Frugi, Emile et Rose and Mini Boden, along with their own brand clothing.

Items start at sound £8 for things like leggings and rise to around £18 for some pieces, with many other items of clothing in between.

Shop baby clothes at John Lewis.

TU Clothing Baby Clothes

Tu Clothing is bought to you by the UK supermarket Sainsburys. They’ve got you covered in terms of clothes for all age groups, offering affordable clothes for babies and children alike. There’s swimwear, trousers, whole outfits, tops and bodysuits alongside accessories and everything else you need to kit out your kids.

Prices start as low as £3 for a t-shirt and there are a number of combo packs you can buy, offering multiple items for bargain prices.

Shope the full range of baby clothes at Tu Clothing by Sainsburys.

Where to buy Designer Baby Clothes in the UK

Designer baby clothes

If you want something a little more stylish for your young ones, then the UK has a selection of excellent retailers offering designer baby clothes too. These won’t necessarily break the bank either, so they can be a great option for anyone looking for durable kids clothes that still look good.

Selfridges Designer Baby Clothes

Selfridges is another of the UK’s respected department stores, offering high end and designer brands all in one place. This means you’ll find the very best in designer baby clothes, all in one place. Brands like Burberry, Armano, Ralph Lauren, Moschino and Moncler are all available.

With top designer brands, Selfridges has a much higher entry point. Many items are over £100, with some being significantly higher than others. Your child will look incredibly stylish though.

Shop designer baby clothes at Selfridges.

TK Maxx Designer Baby Clothes

TK Maxx offers designer goods at bargain prices. Taking the best clothing brands, as well as homewares, and offering them at affordable prices. You’ll find an excellent range of baby clothes from a wide array of brands, like Bugatti, Zara Baby, Petit Bateau, Trixie, Pitter Patter and more.

TK Maxx is designed to bring you the best clothes at the most affordable prices, so this means you can find baby clothes from as low as £3.99.

Shop designer baby clothes at TK Maxx.

House of Fraser Designer Baby Clothes

Another of the UK’s excellent department stores, House of Fraser, has a wide range of items available. You’ll find baby clothes from brands like Timberland, Ralph Lauren, Adidas, Benetton, Boss, Campri, Converse, DKNY, Emporio Armani, Joules and Tommy Hilfiger. That’s just scratching the surface too!

Some items start from as low as £2, but some designers will cost considerably more. There are numerous items costing between £10 and £50 though.

Browse designer baby clothes at House of Fraser.

Where to buy Children’s Clothes in the UK

UK online stores for children's clothes

Many of the sites already mentioned also do excellent ranges of kids clothes, but there are a number of other UK retailers that have an excellent collection of kids clothes. Below we’ve gone through some of the best places to buy children’s clothes in the UK!

Matalan Childrens Clothes

Matalan offers everything from fashion through to homeware and furniture at bargain prices. They can be a one stop shop for kids clothing, and offer excellent quality at great value. From waterproof jackets to shoes, t-shirts and underwear. They’ve got a whole range of back to school clothes as well.

T-shirts are available from around £7 with many coming in packs of 2 or 3 for that price. You can find jackets available for as little as £20-£30 too.

Shop kids clothes at Matalan.

Debenhams Children’s Clothes

Another of the UK’s excellent department stores, Debenhams offers a huge selection of different brands. You’ll find kids clothing from brands like Animal, Kickers, Mantaray, Lands’ End, Dare 2B, Hype, Maine New England and a host of others, like Levis Kids.

Prices vary depending on the brand and the age group you’re buying for, but you’ll be able to find deals from £5 and up on some items.

Shop children’s clothes from Debenhams. Childrens Clothes

The online retailer has extensive ranges of kids clothing, offering thousands of items to match every need and style. From trainers and sportswear through to occasion wear and day-to-day clothing. There’s clothes for babies and nursery aged kids too. They have clothes from brands like Nike, Barbour, Hype, Levis, Disney and many more.

Prices vary depending on the brand, but items start at around £10. Some brands and items can cost more.

Shop kids clothing at

Where to buy Designer Children’s Clothes in the UK

Designer children's clothes

As your kids grow and get a little more picky about the clothes they wear, they may be even more keen to get decked out in stylish designer clothes. There are a number of places in the uk offering designer children’s clothes at great prices.

House of Fraser

We’ve already gone over why House of Fraser are such a great option for designer baby clothes, and their selection of designer kids clothes is just as good. Offering children’s clothes from DKNY and Timberland through to Lacoste and Calvin Klein, there’s something to match almost any kind of style. 

You’ll be able to kit your kids out in affordable, but fashionable, clothing from around £15 and up. The prices vary depending on the brand, so it’s worth checking what deals you can find.

Browse designer kids clothing from House of Fraser.

For the best in designer kids clothing, check out Base Fashion. They’ve got brands like Diesel, Versace, D&G, Gucci, Juicy Couture and Moschino and many more available. You’ll be able to kit your kids out in the very best designer clothing possible, with clothes for children at all ages, including babies and teenagers.

With such an array of designer brands, and a variety of ages catered for, prices can really vary. Some designers will cost several hundred pounds, but others may have clothes available for significantly less.

Shop designer kids clothing from Base

Other buying guides for kids and young children

We get lots of kids toys and games passing through our warehouse here at forward2me, so we have created guides on where are the best places to buy top tech toys for Christmas, and where to buy the top games consoles. We’ve got all of your back to school essentials covered too, and a deep dive into buying Disney products

For the newborns, we have guides to prams, pushchairs, and car seats. As well as where to buy the best UK baby formulas

Shop on UK websites and ship worldwide with forward2me

Sign up for your completely free account today and start ordering the best kids clothes the UK has to offer, right to your doorstep wherever you are in the world. Your account will give you access to forwarding addresses in the UK, JapanTurkey and Germany, among others. If you want to understand more on how package forwarding works, or you want to find out more about prices, we’ve got you covered.

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