Shop from Sanrio Japan Online Store

Discovering the Whimsical Universe of Sanrio Japan: Kawaii Delights Await 

Welcome to the whimsical world of Sanrio, a beloved brand that has captured hearts worldwide with its enchanting characters and delightful merchandise. As one of Japan's most iconic companies, Sanrio maintains a vibrant, colorful online store that is a treasure trove for fans of all ages. The official Japanese online store of Sanrio features a collection of merchandise inspired by lovable characters like Hello Kitty, My Melody, and Little Twin Stars,and more.

Here, you can find rare special-edition pieces, dicover new launches, and buy previously sold-out items that have now been restocked. From adorable plush toys, stationery, and fashion accessories, to home decor and so much more, the experience at Sanrio Japan is like no other. Since the website delivers only within Japan, all you need is a forward2me address to unlock the kawaii world of Sanrio.

A Kitty’s Rise to Pop Culture Icon Status 


The story of Sanrio begins in 1960 when a visionary named Shintaro Tsuji founded the company in Japan with a mission to spread happiness and joy through the creation of cute characters and merchandise. Sanrio's breakthrough came in 1974 with the introduction of their most iconic character, Hello Kitty. This charming feline captured the hearts of millions worldwide, becoming a global phenomenon and solidifying Sanrio's place in pop culture history. 

Over the years, Sanrio expanded its character roster, introducing beloved favorites like My Melody, Little Twin Stars, and Cinnamoroll, each with their unique personalities and charm. Today, Sanrio continues to create a wide range of products featuring their adorable characters, including toys, clothing, accessories, and home goods. With a dedication to spreading cuteness and joy, Sanrio has touched the lives of people of all ages, inspiring a sense of wonder and delight wherever their characters go.

Navigating the Sanrio Platform

Shopping at Sanrio's online store offers a seamless and user-friendly experience, providing various ways to navigate and explore their animated world. The website allows you to shop by new products, ensuring you stay up-to-date with the latest releases and additions to their collection. Additionally, you can easily browse restocks, ensuring you don't miss out on popular items that may have previously sold out.

The website's search functionality enables you to search by character or product category, allowing you to find exactly what you're looking for with just a few clicks. For those seeking inspiration, the Sanrio recommended section is a treasure trove of curated selections, guiding you to discover new favorites. 

The Sanrio Catalog 

The Sanrio online shop in Japan offers a wide range of products based on beloved characters such as Hello Kitty, My Melody, Little Twin Stars, Gudetama, Pompompurin, Cinnamoroll, and more. The shop provides a delightful assortment of merchandise that caters to fans of all ages. Here are some popular categories of products available:

  • Plush Toys: Sanrio's iconic characters are often available as soft and cuddly plush toys, ranging from small keychain-sized plushies to larger huggable versions.
  • Stationery: Sanrio offers a vast selection of cute and functional stationery items, including notebooks, pens, pencils, erasers, stickers, and sticky notes, adorned with their popular characters.
  • Fashion and Accessories: The online shop features a variety of fashion and accessories, such as apparel (t-shirts, hoodies, socks), bags, wallets, jewelry, hair accessories, and watches, featuring Sanrio characters and their adorable designs.
  • Home and Kitchenware: You can find Sanrio-themed home decor items, kitchenware, and dining accessories, including mugs, plates, utensils, bedding, towels, and more to add a touch of cuteness to your living spaces.
  • Beauty and Personal Care: Sanrio offers a range of beauty and personal care products, including cosmetics, skincare items, fragrance, bath products, and grooming accessories, often featuring their characters and charming packaging.
  • Toys and Games: The shop includes an array of toys, puzzles, games, and collectibles inspired by Sanrio characters, providing entertainment for fans of all ages.
  • Lifestyle and Miscellaneous: Sanrio also presents an assortment of miscellaneous items such as keychains, phone cases, travel accessories, plush backpacks, water bottles, and other everyday items adorned with their lovable characters.

Becoming a Sanrio Member 

The registration process at Sanrio is quick and straightforward, consisting of a few simple steps to get you started on your journey. Here's a breakdown of the process:

  • STEP 1: Email Address

To begin, you'll need to provide your email address during the registration process. This ensures that you can receive important updates and account-related information with you.

  • STEP 2: Send Confirmation Email

Once you've entered your email address, Sanrio will promptly send you a confirmation email. This email contains a unique link that you'll need to click on to verify your email address and proceed with the registration process.

  • STEP 3: Registration of Member Information

After confirming your email address, you'll be directed to a registration form where you can provide essential details such as your name, date of birth, and any other necessary information to complete your member profile.

  • STEP 4: Confirmation of Registered Contents

Before finalizing your registration, Sanrio will ensure that all the information you provided is accurate. You'll have the opportunity to review and confirm the details you entered to make any necessary corrections or adjustments.

  • STEP 5: Completion of Registration

Once you've confirmed your registered contents, you're ready to complete the registration process. At this stage, you'll receive a notification confirming that your registration is complete, and you can begin enjoying the benefits and privileges of being a registered member.

The Perks of Sanrio+ 

Becoming a Sanrio+ member unlocks a world of exclusive benefits tailored just for you. As a Sanrio+ member, you gain access to member-only secret sales, giving you the opportunity to snag delightful Sanrio products at special prices. But the perks don't stop there. With Sanrio+, you'll also enjoy the advantage of accumulating smiles, which can be redeemed for exciting rewards. Additionally, as a member, you'll receive exclusive discount coupons, allowing you to save even more on your favorite Sanrio merchandise. But the benefits extend beyond the shopping experience. 

By registering as a favorite, you'll receive limited information and updates through the mail magazine, ensuring you're always in the loop about new releases, promotions, and events. With Sanrio+, every shopping endeavor becomes a carefully curated experience, tailored to bring joy and happiness to your Sanrio-filled world.

Placing an Order and Paying for Your Purchase 

Placing an order with Sanrio is a seamless process, allowing you to indulge in the adorable world of Sanrio products. Whether you're a registered Sanrio+ member or prefer to order without registration, the steps are simple and hassle-free. 

  • STEP 1: Enter Order Information

Start by selecting the items you desire from the vast collection. Provide the necessary order details, including quantity, size (if applicable), and any customization options available. You can easily add items to your cart and review your selection before proceeding to the next step.

  • STEP 2: Confirmation of Your Order

Before finalizing your purchase, take a moment to review your order summary. Ensure that the chosen items, quantities, and other specifications are accurate. This step allows you to double-check everything before proceeding to payment.

  • STEP 3: Complete Your Order

Once you've confirmed the details of your order, it's time to complete the process. Choose your preferred payment method and follow the instructions provided to finalize your purchase securely. Sanrio accepts major credit and debit cards such as Visa, Mastercard, and American Express so you can pay for your purchase with convenience and peace of mind.

Sanrio Japan’s Delivery Options 

The shipping cost for your order will vary depending on the total amount of your purchase. For orders below 4,400 yen (tax included), there will be a shipping fee applied. The normal shipping option is priced at 550 yen (tax included), while the Nekoposu shipping option is available at a reduced rate of 250 yen (tax included). However, for orders totaling 4,400 yen or more (including tax), the shipping cost is completely waived, and you can enjoy free shipping. This provides an incentive to explore and select your favorite items, knowing that your order will qualify for free shipping once it reaches the specified threshold. 

Shop from Sanrio with a Forwarding Address 

Sanrio offers a delightful shopping experience for fans of all ages. With its wide range of beloved characters, adorable merchandise, and user-friendly online platform, Sanrio brings joy, cuteness, and a touch of nostalgia into the lives of its customers. From the iconic Hello Kitty to the lovable Gudetama, there's something for everyone to cherish. Whether you're shopping for yourself or searching for the perfect gift, Sanrio's enchanting world is sure to captivate your heart. And forward2me has a solution to the only downside of this process, namely the lack of international delivery. 

To get access to the exclusive offerings at Sanrio Japan, simply registers for a free Japanese address. If you've never used parcel forwarding before, you can find out how our parcel forwarding service works here. Make sure you also check out the additional benefits of using forward2me such as Combine and Repack and free return to sender that let you shop with confidence and peace of mind. 


More shopping Opportunities from Japan 

 Online Japanese stores offer a wide variety of unique and captivating products that cater to a wide range of interests. From fashion and beauty to electronics, traditional crafts, and beloved snacks, there is something for everyone. With the convenience of online shopping and parcel forwarding, exploring the offerings of Japanese stores is an exciting journey that lets you discover the beauty and creativity of Japan's diverse culture. Check out more Japanese retailers and their unique offerings.