The Most Popular Beauty Brands Launched by Female Celebrities

Updated: 08/03/2024
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Celebrity beauty brands have become increasingly popular in recent years, with many famous entertainers taking the bold leap into entrepreneurship by launching their own lines. From makeup to hair care and even baby products, these celebrities are challenging standards  in an industry traditionally dominated by corporate giants. Leveraging their substantial social media presence and loyal following, they've deftly carved out their own niches, offering not just products but also their unique perspectives on beauty.

If you still haven’t tried what some of the most famous female stars in Hollywood bring to the makeup table, a US address from forward2me lets you access their offerings. With hassle-free international delivery, you can now indulge in the makeup and beauty products curated by your favorite celebrity entrepreneurs, right at your doorstep.

8 Celebrity-Owned Brands to Shop from the USA 

Beyond their well-known roles in entertainment, household names like Jennifer Aniston and Drew Barrymore are redefining success as entrepreneurs in the beauty world. Here are eight remarkable beauty brands owned by female celebrities, each making waves with their unique approach to skincare, hair care, and makeup.

Rare Beauty by Selena Gomez

Selena Gomez, the multi-talented singer and actress, launched Rare Beauty in 2020 with a mission to redefine beauty standards. With a focus on inclusivity and self-expression, Rare Beauty offers a wide range of high-quality makeup products designed to enhance natural beauty. The brand's commitment to mental health awareness further sets it apart, as a portion of its sales goes towards supporting mental health initiatives.

Fenty Beauty by Rihanna

Rihanna's Fenty Beauty sent shockwaves through the beauty industry upon its launch in 2017. With its groundbreaking range of foundation shades catering to diverse skin tones, Fenty Beauty quickly became synonymous with inclusivity and representation. The brand's innovative products, bold marketing, and Rihanna's unapologetic approach to beauty have earned it widespread acclaim and cemented its status as a game-changer in the industry.

LolaVie by Jennifer Aniston

Known for her timeless beauty, Jennifer Aniston ventured into the world of hair care with the launch of LolaVie. Drawing on her personal experience and passion for healthy hair, Aniston created a line of premium hair care products formulated with nourishing ingredients to promote strong, vibrant locks. LolaVie reflects Aniston's commitment to simplicity and authenticity, offering luxurious hair care solutions for women everywhere.

Haus Labs by Lady Gaga

As one of the most influential figures in pop culture, Lady Gaga brought her unique vision and creativity to the beauty industry with Haus Labs. Embracing self-expression and individuality, Haus Labs offers an array of bold and innovative makeup products designed to empower users to express themselves freely. From vibrant eyeshadows to statement lipsticks, Haus Labs encourages users to embrace their inner artist and celebrate their uniqueness.

The Honest Company by Jessica Alba

 Actress and entrepreneur Jessica Alba founded The Honest Company with a mission to provide safe, non-toxic products for families. While primarily known for its eco-friendly baby and household products, The Honest Company also offers a range of skincare and beauty essentials made with clean, sustainable ingredients. Alba's commitment to transparency and sustainability has earned the brand a loyal following and positioned it as a leader in the clean beauty movement.

Florence by Mills by Millie Bobby Brown

At just 15 years old, Millie Bobby Brown launched Florence by Mills, a beauty brand inspired by her own journey navigating the world of skincare and makeup as a teenager. With a focus on Gen Z consumers, Florence by Mills offers gentle, cruelty-free skincare and makeup products designed to enhance natural beauty and promote self-care. Brown's hands-on approach and genuine connection with her audience have made Florence by Mills a hit among young beauty enthusiasts.

r.e.m. Beauty by Ariana Grande

Grammy-winning artist Ariana Grande extended her creative talents to the beauty industry with the launch of r.e.m. Beauty. Named after her hit song "r.e.m.," the brand embraces Grande's signature aesthetic of effortless glamor and self-expression. With a range of versatile makeup products and fragrances, r.e.m. Beauty encourages users to embrace their inner confidence and embrace their individuality.

Flower Beauty by Drew Barrymore

Actress and entrepreneur Drew Barrymore founded Flower Beauty with a mission to make high-quality, cruelty-free beauty products accessible to all. Inspired by her lifelong love affair with makeup, Barrymore created Flower Beauty as a celebration of individuality and self-expression. From vibrant lipsticks to silky foundations, Flower Beauty offers affordable yet luxurious beauty essentials designed to empower women to look and feel their best.

Shop Your Favorite Celebrity Products with forward2me 

The rise of celebrity-owned beauty brands represents a dynamic shift in the industry, where stars are not just influencers but also entrepreneurs shaping the landscape of beauty. Now, regardless of where you reside, you can easily explore and indulge in the innovative products and unique perspectives offered by your favorite celebrity entrepreneurs. With a few clicks, these products are now within reach for beauty enthusiasts worldwide thanks to a convenient US parcel forwarding service from forward2me.

Shop from numerous brands and websites and use our Combine & Repack option to consolidate your packages into a single shipment. Our price match and refund guarantee offer you extra peace of mind as you explore the latest offerings from the top US celebrity brands.

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