Apple launch event – 4 new devices coming soon!


September is an exciting time if you’re an Apple fan. Every year, the tech giant has a launch event around this time, revealing the new devices just in time for the Christmas shopping season.

This year’s launch event took place on 12th September and Apple’s CEO Tim Cook announced not one, not two, but three new handsets and a new series of Apple’s market-dominating smart watch. Let’s have a look at the new devices and what we can expect from each...

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iPhone XS and XS Max

Last year’s launch, the iPhone X, has been upgraded and this year will see the XS and XS Max become Apple’s new flagship handsets. The XS has a 5.8-inch OLED screen and it’s bigger twin, the XS Max, has a 6.5-inch OLED screen – making it the biggest screen ever seen on an iPhone.

Both handsets will feature Apple’s latest chip, known as the A12 bionic. At seven nanometers, Apple claim the chip is the smartest, most powerful chip in any smartphone on the market.

Perhaps the biggest talking point about the XS and XS Max is the price. With the XS having an entry price of £999, and the XS Max from £1,099 with prices up to £1,499 to the highest spec, these are Apple’s most expensive phones yet.

With other rival handsets from the likes of Samsung and Huawei having superior cameras to those available in Apple’s handsets, the company have spent some time and effort trying to up their game. Both new iPhones have a dual-camera system on their rear as well as a True Depth camera that allows for FaceID facial recognition on the front.

Described by apple as ‘everything you love about iPhone. Taken to the extreme’, we’re sure that both the XS and XS Max will be a big hit with Apple’s loyal following of fans. Both handsets are available from 21st September in the UK (pre-orders are being taken from 14th September).

iPhone XR

As an extension to its range of phones, Apple also announced a new lower priced model in the form of the iPhone XR. Similar to the XS and XS Max, it has an A12 bionic chip, FaceID, TrueDepth front camera and no home button. With only a single 12MP wide-angle camera on its rear and an LCD screen rather than OLED, this is where Apple has been able to reduce the price in comparison to the more expensive XS and XS Max.

Perhaps in an attempt to appeal to a younger audience, the XR will come in Black, white, red, yellow, coral and blue.

With a slightly later launch date of 26th October, the iPhone XR is set to start at £749 and come with three different storage options: 64GB, 128GB and 256GB.

Apple Watch Series 4

Apple’s watch series has undoubtedly been a big hit for the company. The Series 4 will feature some of the biggest changes since the device initially came to market. One of the big changes to the Series 4 watch is its screen. The new version will be up to 35 per cent bigger, with smaller bezels and rounded corners. Other key improvements include a new speaker and microphone and a black ceramic and sapphire crystal casing to the rear – each of which should contribute to clearer calls.

Some of the other changes to the Apple Watch see the device moving into the direction of healthcare. Featuring a new accelerometer and gyroscope, the new Apple Watch can detect when the wearer has fallen over and also if they have been immobile for more than one minute – then capable of making a call to the emergency services. The back of the watch has had electrodes added to its casing, making it capable of performing an electrocardiogram (ECG).

Available from 21st September in the UK, the Apple Watch Series 4 starts at £399.

As well as direct from Apple, other retailers to buy from include John Lewis and Currys.