The first Amazon sale of the year is now live in the UK and Germany. Amazon Spring Deal Days bring thousands of deals across all popular categories such as electronics, toys, beauty, wellness, home, and more. This year, you can make great savings on everyday essentials, groceries, tech, and clothing just in time for the new season.
As always, we’re here to help you bag the best deals during the first big shopping sale of the year. Register now for a free shipping address and shop the biggest deals of the season with a reliable forwarding service at the best price guaranteed.
Spring Deal Days is live on Amazon UK and Amazon Germany for an entire week. The sale starts officially on Tuesday, March 10, and runs until Monday, March 16. Similar to other Amazon sales, like Prime Day and Black Friday, the event will let bargain hunters buy products from brands like Philips, HP, ASUS, Shark, Sony, and Amazon's own brands with up to 50% off. Better yet, unlike with Prime Day, you don’t have to be a Prime member to participate in the six-day shopping event.
If this is your first time participating in an Amazon sale, here are a few tips to help you make the most of your shopping experience.
Amazon sales are huge events with thousands of deals going live at different times during the week-long sale. That’s why, to be able to stay on top of the latest deals, it’s best to download the Amazon app for quick access no matter where you are. Of course, the deals will also be available on the Amazon website so you can shop on desktop if that’s more convenient for you.
The Amazon Spring deals will be available to all Amazon members so even a standard membership will be enough to let you shop for products. However, certain discounts will be available only to Prime members so you might consider upgrading. Don’t forget – you get a 30-day free trial. If you plan on shopping during other Amazon events like Prime Day or Black Friday, you’ll be well positioned for the deals with a Prime membership.
Once you’ve created your account, it’s time to start making lists. Add items to your Wish list and when the sale goes live, you’ll be able to keep tabs on the products you’ve saved and whether they’ve been discounted. You will also be pinged automatically by the app if there’s a Spring Deal for some of your favorites.
All you have to do is edit your Amazon app permissions so that you’ll receive deal alert notifications based on your Amazon searches and browsing history. Launch the Amazon Shopping app and tap the Home icon at the bottom, then select “Create deal alerts” below the banner. That way you won't miss an item even if you've missed to add it to your Wish list.
Amazon offers some useful AI-powered tools that can help you find the best deals during the spring sale. Rufus, the conversational shopping assistant can get you tailored product recommendations when asking specific questions like for example "What are the best headphone deals for commuters?" Meanwhile, with Amazon Lens you can take a picture of any item you spot in the real world and instantly find it on Amazon to see if it's discounted.
The Amazon UK Spring Sale brings a wide range of deals across almost every category. On everyday essentials, shoppers can save up to 45% on household items spanning cleaning, beauty, health, personal care, grocery, and pet products from brands including CeraVe, Tassimo, and Sheba.
For those who like to check in daily, new deals drop twice a day at 9am and 5pm across beauty, tech, home, and fashion, with savings on brands such as Braun, Roborock, Sonos, Samsung, Tefal, Puma, and Philips.
Amazon device fans can enjoy up to 40% off select Alexa-enabled devices, including the Echo Dot Kids and Echo Show, while Fire TV Stick models are available at a discount for streaming enthusiasts. Families can also save up to 60% on Fire HD Kids tablets, and Ring doorbells are on offer with discounts of up to 50%.
Grocery savings span several retailers on Amazon, including Amazon Fresh, Morrisons, Co-op, Iceland, and Gopuff, with a mix of percentage discounts and money-off vouchers for new and existing customers.
For the home and garden, the Spring Refresh category offers up to 25% off smart home products, while tech lovers can find up to 30% off Samsung and 25% off gaming products.
Book lovers are well catered for with the Big Book Sale running through to 31 March, featuring up to 90% off eBooks, up to 70% off print titles, and hundreds of audiobooks under £6, with bestsellers from Matt Haig, Rebecca Yarros, Taylor Jenkins Reid, and more. Children's titles are included too.
Finally, budget shoppers can get up to 40% off via Amazon Haul (minimum spend applies), and a 20% discount on used, returned, or open-box items through Amazon Resale.
The Amazon Germany Spring Sale brings a wide range of deals across almost every category. On everyday essentials, shoppers can find savings on popular household items spanning cleaning, beauty, health, personal care, grocery, and pet products, as well as items from Amazon Basics, Amazon Essentials, and by Amazon.
Home and kitchen enthusiasts can browse deals on storage solutions, cleaning essentials, and small appliances, while sports and outdoors lovers will find gear, equipment, and seasonal essentials to make the most of the warmer months.
Beauty and self-care fans are catered for with discounts on skincare, haircare, wellness, and grooming products, and families can take advantage of top toy picks perfect for playtime and gifting.
Fashion shoppers can refresh their wardrobes with spring-ready styles for all occasions, and tech lovers won't be left out either, with deals spanning smart home devices, headphones, accessories, and everyday electronics.
If you're looking to take advantage of Amazon UK and Germany's Spring Sale deals, you don't need to live in either country to shop them. Using our forwarding addresses, you can browse exclusive regional offers and seasonal discounts across both storefronts, from British homeware and fashion to German electronics and outdoor gear, and have your purchases shipped directly to your door, wherever you are in the world.
Our forwarding service includes a price match and refund guarantee, so you can shop with complete confidence. Take a look at our Amazon UK and Amazon Germany guides to learn how to get started and make the most of this season's best prices.
