Amazon Prime Day 2025 Announced – How This Year Will Differ Amid Tariff Uncertainty

Amazon has confirmed that Prime Day 2025 will take place this July, though the exact dates are still under wraps. Known for massive markdowns and limited-time lightning deals, Prime Day is typically one of the biggest shopping events of the year. But this time, buyers, especially in the US, may face a very different experience.

Due to mounting tariff tensions and persistent supply chain delays, many independent sellers are reconsidering their participation in the event. Some are reducing inventory; others are skipping Prime Day entirely. That’s a big deal, since third-party sellers now account for over 60% of all Amazon listings.

What does this mean for shoppers?

• Fewer flash deals on imported or high-demand items
• Limited availability of popular tech, home goods, and accessories
• Greater emphasis on Amazon’s in-house brands (Echo, Ring, Fire, etc.)
• Higher prices or reduced discounts due to increased import costs

While Prime Day will still draw a crowd, it may lack the deep savings and variety shoppers have come to expect.

Prime Day isn't just a US event. In 2025, it's expanding to over 20 countries, including the UK, Germany, Japan. That means shoppers around the world, including those in the US, can tap into international Prime Day deals even if local offers are limited or impacted by tariffs.

forward2me makes it easy to shop these global deals. With access to our shipping addresses in the UK, Germany (which also serves most European Amazon sites), and Japan, customers can:

• Bypass US tariff uncertainty and import fees.
• Access a wider selection of discounted products.
• Take advantage of stronger stock levels and more competitive prices abroad.

Whether you're in the US or another country affected by trade restrictions, forward2me helps you shop smarter by giving you access to Prime Day offers around the globe.