The World’s Favorite Coffee Styles: Get Brew Inspiration from Across the Globe

Updated: 30/09/2023
HomeBlog The World’s Favorite Coffee Styles: Get Brew Inspiration from Across the Globe

Dubbed “the world’s favorite drink,” coffee enjoys universal popularity across different countries and cultures. From bold espressos in Europe to aromatic cold brews in the USA and meticulous pour-overs in Japan, it takes on countless forms and flavors.

To celebrate World Coffee Day, forward2me is inviting you on a journey across four countries to find out more about their coffee cultures and get inspired with new ideas for your caffeine indulgence. Discover new coffee brands and preparation methods and use your forward2me addresses in the UK, USA, Germany, and Japan to shop unique blends, coffee makers, and accessories that will take your brewing ritual to a whole new level. 

Flat White and Instant Brews - Coffee Is Getting More Popular in the UK 

The United Kingdom has witnessed a significant shift in its coffee culture over recent years, marked by a notable surge in the popularity of coffee consumption. This transformation showcases a blend of tradition and modernity, resulting in an intriguing coffee landscape.

One quintessential choice that has gained prominence in the UK is the 'Flat White.' Comprising an espresso base mixed with steamed milk and a fine microfoam layer, it embodies a harmonious blend of flavors. This preference underscores the evolving tastes of UK coffee enthusiasts.

UK Coffee Culture

Avg. coffee consumption: 4.5kg per capita annually 
% of coffee drinkers: 80 (% of adults who drink at least one cup of coffee daily)
Coffee market size: £4.0 bln
Preferred method: Instant Coffee 
Favorite coffee brand:  Taylors of Harrogate
Favorite coffee shop: Costa 
Signature drink: Flat White 

Coffee shops have also become more popular in recent years, with surveys showing that Costa is Brits' favorite coffee shop. Central to the appeal of British coffee shops is the inviting ambiance they offer. Patrons are drawn to the cozy and comfortable settings, making these establishments more than just a place to enjoy a cup of coffee. In terms of accompaniments, freshly baked scones, often served with clotted cream and jam, have become a favored choice to complement the coffee experience. All documented with the obligatory Instagram shots. 

The growing appreciation for specialty coffee has also led to an uptick in coffee machine sales. Many consumers are investing in espresso machines, coffee makers, and other home brewing equipment to replicate cafe-quality coffee in the comfort of their homes. With a focus on convenience, many coffee drinkers are switching their instant drinks with pod coffee machines like Nespresso known for its proprietary coffee capsules, which contain pre-measured coffee grounds available in various coffee blends and flavors. 

The demand for convenience and high-quality coffee has driven the popularity of coffee subscription services. Subscribers receive freshly roasted beans or ground coffee delivered to their doorstep regularly, allowing them to enjoy a curated coffee experience without leaving home.

Alongside coffee machines, the sale of coffee accessories has surged. This includes items like coffee grinders, milk frothers, pour-over kits, and specialty coffee cups. Consumers are embracing the ritualistic aspect of coffee preparation and are willing to invest in tools that enhance their brewing experience.

The UK's coffee culture has also fostered a growing awareness of sustainability issues within the coffee industry. Consumers are increasingly seeking ethically sourced and sustainably produced coffee beans, prompting retailers to stock and promote such products.  With Brits focusing  more on sustainabilitym it's no surprise to see that the most preferred coffee producer is Taylors of Harrogate. Known for their commitment to sustainability and ethical sourcing practices, they work closely with coffee farmers and communities to ensure fair trade and environmentally responsible coffee production.

Kaffee und Kuchen - Germany's Coffee & Cake Ritual 

Coffee holds a special place in German culture, and its consumption is a daily ritual for many. The coffee culture in Germany is characterized by a preference for filter coffee, espresso, and milky coffee drinks. Coffee is often enjoyed alongside cakes and pastries in a relaxed and sociable setting. Today's German coffee culture reflects a balance between tradition and modern coffee trends.

Filter coffee, known as "Filterkaffee," is a popular choice in Germany. It is typically made using ground coffee beans and a drip filter or coffee machine. Filter coffee is served in larger cups and is relatively mild in flavor. In fact, Germany played a significant role in popularizing and perfecting the drip coffee brewing method in the early 20th century. In 1908, a German housewife named Melitta Bentz invented the first paper coffee filter. Her innovation revolutionized the way coffee was brewed by making it cleaner, more convenient, and less bitter. The "Melitta" brand became synonymous with paper filters and drip coffee. Today, it is still one of the most popular coffee brands in the country along with Dallmayr and Tchibo. 

Germany Coffee Culture

Avg. coffee consumption: 6.5kg per capita annually 
% of coffee drinkers: 84 (% of adults who drink at least one cup of coffee daily)
Coffee market size: €4.5 bln
Preferred method: Filterkaffee (Drip)
Favorite coffee brand: Dallmayr
Favorite coffee shop: Tchibo
Signature drink: Pharisäer

Espresso is enjoyed by many Germans, often as a small, strong shot. It's common to see espresso machines in households. Germany has a strong reputation for producing high-quality kitchen appliances, and coffee machines are no exception. Several German brands, such as Miele, Bosch, Jura, and Siemens, manufacture coffee machines that are highly regarded for their performance, durability, and innovative features.

 Some Germans prefer to drink espresso after a meal as a digestif. Cappuccinos and lattes are available at cafes and coffee shops. They are usually prepared with espresso, steamed milk, and a layer of milk froth. These milky coffee options have gained popularity, especially among younger generations. So if you're looking for a new coffee maker that will brew the perfect shot of espresso or a frothy latte, opting for a German coffee machine is a safe choice. 

Iced coffee, or "Eiskaffee," is a refreshing choice during the summer months. It typically consists of cold coffee served with vanilla ice cream and whipped cream. Germans have their own unique coffee styles, such as "Pharisäer," which is coffee with a shot of rum and whipped cream, and "Mokka," a strong coffee served in small cups. Some Germans prefer their coffee black, without milk or sugar. It's common to serve a small glass of water alongside black coffee.

Germany has a rich tradition of coffeehouses and cafes where people gather to enjoy coffee and conversation. These establishments often have a cozy and inviting atmosphere. German coffee brands like Tchibo and Jacobs are well-known and widely consumed. Many Germans are loyal to their preferred coffee brands.

Coffee breaks are considered a daily ritual, and Germans take their time to savor their coffee. Rushing through coffee consumption is not common; instead, it's an opportunity to unwind and connect with others.

The "coffee and cake" tradition, known as "Kaffee und Kuchen" in Germany, is a beloved cultural practice that reflects the country's deep appreciation for coffee and the art of baking. This tradition involves enjoying a leisurely cup of coffee paired with a slice of cake or other sweet treats, typically in the afternoon. 

Japan's third Wave Coffee Scene and Kissaten

Japan's coffee scene is a fascinating blend of tradition and innovation, where coffee culture has evolved over the years to create a unique and diverse landscape. It offers a versatile range of experiences for coffee enthusiasts, from enjoying a meticulously brewed pour-over in a tranquil cafe to grabbing a canned coffee from a vending machine during a busy day in the city.

Japan is known for its embrace of "third wave" coffee culture. Third wave coffee refers to a movement that focuses on sourcing high-quality beans, precise roasting techniques, and careful brewing to highlight the unique flavors of coffee. Specialty coffee shops in Japan often place a strong emphasis on the origin of their beans, offering a variety of single-origin options.

Japan Coffee Culture

Avg. coffee consumption: 3.5kg per capita annually 
% of coffee drinkers: 48 (% of adults who drink at least one cup of coffee daily)
Coffee market size: $8.0 bln
Preferred method: Pour-over
Favorite coffee brand: BOSS
Favorite coffee shop: Doutor
Signature drink: Aisu Kohi (アイスコーヒー)

Third-wave coffee in Japan places a strong emphasis on the quality of the coffee beans, the roasting process, and the brewing methods. Coffee enthusiasts seek out high-quality, single-origin beans and appreciate the unique flavors they offer.
Japan is home to a growing number of specialty coffee shops and roasteries. These establishments often feature minimalist and aesthetically pleasing designs, creating a calm and welcoming environment for customers to savor their coffee.

Pour-over coffee has gained popularity in Japan's third-wave coffee scene. Baristas meticulously pour hot water over coffee grounds, allowing for precise control of factors like temperature and water flow, resulting in a well-extracted cup of coffee. Many Japanese cities have their own local coffee roasteries that source beans from around the world. These roasteries offer an array of coffee options, each with its distinct flavor profile. 

Kissaten are traditional Japanese coffee houses that have been a part of the country's coffee culture for decades. These establishments offer a blend of nostalgia, craftsmanship, and a quiet retreat from the bustling city. At a kissaten, you can savor meticulously brewed coffee, often accompanied by light meals and desserts.

Japan is also famous for its coffee vending machines, which can be found on street corners, in train stations, and even in remote areas. These machines dispense hot and cold coffee in cans, providing a convenient caffeine fix for people on the go. They have become extremely popular on social media, with BOSS being the locals' and tourists' favorite brand of canned coffee drinks.

High-quality coffee equipment, such as pour-over devices, siphon brewers, and espresso machines, is readily available in Japan, enabling coffee enthusiasts to recreate their favorite brews at home. Sustainability is a growing concern in Japan's third-wave coffee scene, and many shops prioritize ethically sourced and environmentally friendly coffee beans. 

Coffee in the USA - Starbucks or Homemade Cold Brew?

The coffee scene in the USA is dynamic, diverse, and ever-evolving. It has undergone significant transformations over the years, with a shift towards specialty coffee and a growing emphasis on quality, sustainability, and diverse coffee experiences. 

On average, Americans consume about 2.7 cups of coffee per day, making it one of the most popular beverages in the country. When it comes to brewing methods, Americans put convenience first, with drip coffee and single-serve pod brewers being the most popular at-home coffee preparation methods. 

USA Coffee Culture

Avg. coffee consumption: 4.5kg per capita annually 
% of coffee drinkers: 64 (% of adults who drink at least one cup of coffee daily)
Coffee market size: $102.0 bln
Preferred method: Drip
Favorite coffee brand: Starbucks
Favorite coffee shop: Starbucks
Signature drink: Americano 

The USA has seen a surge in specialty coffee shops and roasters. These establishments prioritize sourcing high-quality, ethically traded beans, precise roasting methods, and skilled brewing techniques to highlight the unique flavors of coffee. 
Similar to Japan, the third wave coffee movement has gained substantial ground in the USA. This movement focuses on celebrating the nuances of coffee, much like wine or craft beer. Coffee enthusiasts seek out single-origin beans, artisanal roasters, and expertly brewed pour-overs and espresso drinks.

Across the country, local coffee roasters have also gained popularity. Many coffee lovers seek out beans roasted nearby to support local businesses and enjoy freshly roasted coffee. Craft coffee shops offer a wide range of brewing methods, from pour-over to siphon to cold brew. These shops often have knowledgeable baristas who can guide customers through their coffee options.

You can find cafes serving traditional espresso drinks, as well as those specializing in international coffee styles like Turkish coffee, Vietnamese coffee, and more. Many coffee shops have expanded their offerings to include food menus, making them popular destinations for breakfast, brunch, and lunch. Coffee and food pairings, such as artisanal pastries and gourmet sandwiches, have become a trend. 

There is a growing awareness of the importance of sustainable and ethical coffee sourcing. Many coffee shops and roasters prioritize working with farmers who use environmentally friendly and fair labor practices. 

While the specialty coffee scene is thriving, major coffee chains like Starbucks and Dunkin' Donuts maintain a strong presence throughout the country, offering convenience and familiarity to coffee drinkers. Many Americans have embraced home brewing, investing in high-quality coffee makers, grinders, and accessories to replicate the cafe experience at home.

Find your Brew Style with forward2me

Exploring coffee cultures around the world reveals a fascinating diversity of flavors, brewing techniques, and traditions. From the UK's love for a velvety 'Flat White' to the USA's penchant for espresso-based beverages, Japan's third-wave coffee scene, and Germany's affinity for filtered coffee, each country has its unique coffee identity.

If you're a coffee enthusiast eager to taste the world's brews, parcel forwarding can be your ticket to global coffee exploration. With a free shipping address from forward2me, you can shop for local beans and special brewing equipment from these coffee-rich nations, allowing you to savor authentic coffee experiences right in your own home. 

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