Aaron Terence Hughes Relaunches with Global Shipping via forward2me
New Fragrances and Sizes, Plus a Shipping Discount for International Customers
British niche fragrance house Aaron Terence Hughes is set to relaunch on August 2 with a refreshed brand identity, eight new products, and updated packaging. The release includes three new fragrances and three men’s personal care items alongside the debut of redesigned 50ml bottles and the brand’s first-ever 100ml size bottles.
For international customers, ATH’s partner for global deliveries, forward2me, is offering a 30% shipping discount as part of a summer campaign running through September 2, 2025. Read on for full details about the relaunch and how to take advantage of the offer.
A Reimagined Brand with Expanded Offerings
Aaron Terence Hughes has built a reputation for luxury fragrances that marry high concentrations (25%) of fine floral absolutes, exotic woods, and responsibly sourced ingredients. The rebrand reinforces this commitment to quality and ethics, while modernizing the look and expanding the collection.
- 3 brand-new fragrances
- 3 new men's personal care items
- 1 organic-certified product
- New packaging formats of 100ml
- Redesigned 50ml bottles
Shipping Worldwide with forward2me – Limited-Time Discount
Although Aaron Terence Hughes ships only within the UK, international customers can still access the brand through forward2me, their official global shipping partner.
To celebrate the relaunch, forward2me is offering a 30% discount on international shipping fees with code ATHREBORN, valid until September 2, 2025. The code applies to both new and existing customers.
Discount Code Details:
- Code: ATHREBORN.
- Valid: from August 2, 2025 until September 2, 2025.
- Applies to: Shipping fees only.
- Eligible for: Customers shopping at Aaron Terence Hughes’s official online store and shipping through forward2me.
- How to use: Apply code when creating your shipment in your forward2me account.
Note: Perfumes are classified as dangerous goods, and additional courier surcharges apply:
- DHL: £9
- DHL: £22
- FedEx: £17.16
- UPS: £16.54
Things to Consider When Shipping Perfumes Internationally
Perfumes are alcohol-based products and are considered hazardous materials by many couriers. Here are a few key things to keep in mind:
- Check import regulations: Some countries restrict or prohibit importing flammable liquids, including perfumes. Always verify before ordering.
- Understand shipping classifications: Most perfumes are classified as “dangerous goods” and require special handling.
- Longer transit times may occur: Due to extra safety checks and documentation, perfume shipments may take longer than regular packages.
- Courier surcharges are standard: Additional fees for dangerous goods are set by couriers, not by forward2me.
- Packaging matters: forward2me’s trained staff ensure perfumes are packed securely and in compliance with courier standards to avoid breakage or customs issues.
For a detailed guide on shipping perfumes, visit our guide to shipping perfumes internationally.
How to Shop Aaron Terence Hughes Internationally via forward2me
- Get a UK shopping address from forward2me by creating a free account.
- Visit aaronterencehughes.co.uk and place your order.
- Use your forward2me UK address at checkout as the delivery address.
- ATH ships your order to the forward2me UK facility.
- When your ATH arrives at forward2me’s UK warehouse, you can choose your international courier and shipping method.
- forward2me expertly repacks and ships your perfume, safely and in compliance with regulations.
About Aaron Terence Hughes
Aaron Terence Hughes is a British independent perfume house renowned for bold, complex creations crafted with integrity. Helmed by perfumer Aaron Hughes, the brand stands out for its uncompromising use of fine, ethically sourced ingredients and high concentrations, creating luxurious, long-lasting fragrances.
About forward2me
forward2me is a global parcel forwarding company offering shipping addresses in the UK, US, Germany, and Japan. Known for our expertise in shipping fragrances and luxury goods, we are trained in the secure handling of perfume products, ensuring compliance with international shipping regulations and safe delivery.
Need Help Before You Ship? We’re Here to Assist
Shipping perfumes internationally can involve extra steps, but with forward2me’s experience and support, it doesn’t have to be complicated. If you have questions about regulations, courier options, or the shipping process, our team is ready to help, even before your parcel arrives at our facility.
Contact us anytime for guidance and assistance to ensure your Aaron Terence Hughes order reaches you safely and smoothly.