Aaron Terence Hughes Relaunches with Global Shipping via forward2me

On August 2, 2025, Aaron Terence Hughes celebrated the relaunch of the brand with an exciting event that marked a bold new chapter in the house’s evolution. The relaunch introduced a refreshed identity, expanded product offerings, and new packaging, all under the banner of the brand’s new Reborn era.

A refined, COSMOS-certified organic extrait de parfum with a bold 35% concentration, Hombre is a fragrance that embodies purity and performance. It opens with bright notes of bergamot, lemon, and sweet orange, moves into aromatic clary sage, and settles on a grounding base of vetiver and cedarwood – all certified organic ingredients.

Crafted with organic grain alcohol, Hombre is vegan, free from BHT, and available in 10ml, 50ml, and 100ml sizes.
The Hombre collection also includes organic beard oil, beard balm, and two facial lotions, available individually or as a complete set of five.

Riviera Maya is a zesty, woody, and sweet fragrance that evokes the lush tropical rainforest meeting the crystal-clear aquamarine waters of the Caribbean Sea. It is available in 10ml, 50ml, and 100ml extrait de parfum sizes. The Riviera Maya Experience Set includes a 50ml extrait de parfum (35% concentration), body wash, and body lotion. 

Electric Fever is one of the brand’s most anticipated launches. It opens with vibrant top notes of organic citruses: zesty bergamot, lemon, and blood mandarin, evolves through a heart of sea salt, apple, and Moroccan rosemary, and settles on a base of cedarwood, amber, and white musk. Available in 10ml, 50ml, and 100ml extrait de parfum bottles, it’s also offered as part of the Electric Fever Experience Set, which includes a 50ml extrait de parfum (35% concentration), body wash, and body lotion.

As part of the Reborn era, ATH introduced elegant new 100ml bottles and redesigned 50ml formats across its fragrance lineup, elevating the presentation to match the artistry of the scents themselves.

All new products are now available on the ATH online store, with restocks every Friday to meet ongoing demand.

Aaron Terence Hughes is offering free shipping within the UK, and international customers can access the brand's entire range through forward2me, ATH's official global shipping partner.

To celebrate the relaunch, forward2me is offering a 30% discount on international shipping fees with code ATHREBORN, valid until September 2, 2025. The code applies to both new and existing customers. 

• Code: ATHREBORN
• Valid: from August 2, 2025 until September 2, 2025
• Applies to: Shipping fees only
• Eligible for: Customers shopping at Aaron Terence Hughes’s official online store and shipping through forward2me. 
• How to use: Apply code when creating your shipment in your forward2me account. 

Note: Perfumes are classified as dangerous goods, and additional courier surcharges apply:

• DHL: £9

• DHL: £22
• FedEx: £17.16
• UPS: £16.54

Things to Consider When Shipping Perfumes Internationally

Perfumes are alcohol-based products and are classified as hazardous materials. Here are a few key things to keep in mind:

• Check import regulations: Some countries restrict or prohibit importing flammable liquids, including perfumes. Always verify before ordering.
• Understand shipping classifications: Perfumes are classified as “dangerous goods” and require special handling.
• Longer transit times may occur: Due to extra safety checks and documentation, perfume shipments may take longer than regular packages.
• Courier surcharges are standard: Additional fees for dangerous goods are set by couriers, not by forward2me. 
• Packaging matters: forward2me’s trained staff ensure perfumes are packed securely and in compliance with courier standards to avoid breakage or customs issues.

For more details on shipping perfumes, visit our guide to shipping perfumes internationally. 

Boxes of Aaron Terence Hughes perfumes ready for dispatch from the forward2me UK warehouse - securely packaged and labeled for international shipping