Every Country’s Most Wanted Sneakers


Say you’re on the hunt for a new pair of sneakers, what do you choose?


Nike, Adidas, New Balance, Balenciagas? A new limited release, or a below retail bargain?


Whether you’re looking to make money re-selling, to add to your collection or just looking for a fresh pair of sneakers to complete a clean look, we all have our reasons to spend plenty of time on the search.


Recently, we looked to find the most wanted pair of sneakers in each country by analysing search data from Google; so which are the most sought after in 2019?


While Adidas and Nike are expected to rule the charts, there are some pleasant surprises and trends that emerge across the globe.





Using the Keyword Explorer Tool from ahrefs.com and research/insights into the best selling and trending sneakers from world leading brands, we found the average monthly Google search volume for each.


Only sneakers with traceable search volume have been included, as a result, any sneakers with no or very little Google search data have been excluded.


After finding the most popular worldwide search term for each sneaker in Google Ads’ Keyword Planner, we then utilised ahrefs’ Keyword Explorer Data to pull out specific search volumes by country.


All data can be found here.