Amazon Prime Day 2023

Amazon Prime Day 2023: All the Details and The Best Deals 

The most anticipated mid-year sale, Amazon Prime Day has officially begun. This year, the biggest summer shopping event is taking place on July 11-12, allowing Prime members to shop a wide array of deals and discounts across various product categories. The global event spans 25 countries, including the USA, Australia, the UK, Germany, and Japan.

As every year, international shoppers from countries not participating in the event can take advantage of the convenience of our forwarding addresses in the UK, Germany, and Japan to shop with great discounts  and have their purchases shipped internationally.  Read on to find out all about Prime Day 2023 and how to make the most of the year’s biggest shopping event.

What Is Amazon Prime Day? 

Amazon Prime Day is an annual shopping event exclusive to Amazon Prime members. It is a highly anticipated global sales event where Amazon offers significant discounts and deals on a wide range of products across various categories such as electronics, home appliances, fashion, beauty, and more. 

Prime Day typically lasts for 48 hours, during which Prime members can take advantage of exclusive deals, limited-time offers, and lightning deals. It has become one of the biggest shopping events worldwide, attracting millions of shoppers looking to snag great deals and save money on their favorite products.

When Is Amazon Prime Day 2023? 

Amazon Prime Day 2023 begins at 7 a.m. UTC on Tuesday, 11 July and ends on Wednesday, July 12. During the 48-hour shopping event, Prime members will be able to take advantage of hundreds of lightning deals on products and services, both from Amazon and third-party sellers.

prime day regions covered by forward2me

How to Make the Most of Amazon Prime Day 2023

Every year, there are certain trends that affect Prime Day deals but overall, these are the simple steps you need to follow for a successful shopping holiday. 

  • Make sure you have a Prime membership. 

Prime membership is a prerequisite but if you haven’t had an Amazon Prime account over the last 12 months, you're eligible to create a new one and take advantage of the 30-day free trial. It’s a good idea to set it up at least a week in advance in order to be able to benefit from the Prime Day early deals. 

  • Create your lists. 

Amazon lets you keep things nice and organized with a Wishlist, a Watchlist, and a Waitlist. Add items you’re interested in to your Wishlist; it helps you avoid impulse purchases. Download the Amazon app and allow notifications for items on your Watchlist; it will ping you when your deal goes live. If you’ve missed on a Prime Day lightning deal (deals available only for a short amount of time), the Waitlist lets you claim an item that another member has added to their cart but hasn’t gone through with the purchase. 

  • Sign up for deal alerts.

All you have to do is edit your Amazon app permissions so that you’ll receive deal alert notifications based on your Amazon searches and browsing history. Launch the Amazon Shopping app and tap the Home icon at the bottom, then select “Create deal alerts” below the banner. That way you won't miss an item even if you've missed to add it to your Wish list. 

  • Check Today's Deals. 

As you wait for Prime Day to kick off, you can take advantage of hundreds of daily deals in the section 'Today's Deals' on the Amazon website. It will display all the products with discounts for the day. 

  • Look for credits and bonuses. 

Another thing you can do while preparing for Prime Day is to stock up on free credits. You can find deals even now that will reward you with Amazon credit that you can use on Prime Day. This year, you can get a £15 credit at Amazon UK to use on Prime Day simply for backing up your photos.  All you need to do is download the Amazon Photos app and upload your very first photo. The offer is valid until 7 July, 2023 and applies to customers using a UK billing address. 

  • Use price trackers. 

When you add an item to your cart, you usually have about 15 minutes before Amazon removes it. That’s plenty of time to do some quick research. There are sites that will do price tracking for you to give you an idea whether the discount price of the product or service is worth it. 

  • Look up deals from other retailers.

Other big retailers don’t like to be left out of the whole shopping extravaganza so many online stores will host their own events with special deals during Prime Day. It’s worth checking out and comparing prices with other websites to find the brands and items you love at discount rates. Check our guide to the best mid-year sales from the leading UK retailers for more shopping opportunities and Amazon deals alternatives. 

Browse Our Guides to the Top Prime Deals 

Prime Day 2023 Electronics Deals

Find the best early deals on electronics from the UK, Germany, and Japan in the lead-up to the biggest shopping event of the year. Enjoy discounts on wearable and home tech, gaming monitors, Echo Dots, and more. 

Amazon Prime Day 2023 Fashion Deals

Shop clothing, shoes, and accessories from both local designers and global brands across Amazon websites. Find your style at exceptional prices and enjoy a shopping experience without boundaries.

Amazon Prime Day 2023 Home and Garden Deals

Explore early deals on furniture, appliances, and home electronics. Upgrade your daily life with the ultimate blend of convenience and comfort with Amazon's bestsellers, now at fantastic discounts.

Amazon Prime Day 2023 Beauty and Wellness Deals

Discover the best beauty and wellness deals from Amazon UK, Germany, and Japan this Prime Day. From skincare and beauty tools to smart devices and massagers, save big on your self-care routine.

Amazon Prime Day 2023 Sports and Outdoors Deals

Whether you're a dedicated hiker, cyclist, fitness enthusiast, or you simply enjoy outdoor activities, now is an ideal time to take advantage of discounted prices with the best early deals Amazon has to offer on sports and outdoors equipment.

Amazon Prime Day 2023 Kids and Baby Deals

Prepare for significant savings on kids and baby products this Prime Day! Don't miss out on early discounts for a wide range of essentials for your little ones. From nursery staples to toys and clothing, you can now save on top-rated products.


Forward2me's parcel forwarding service lets you expand your shopping to the UK,  German, and Japanese Amazon sites so that you have access to more products and will be able to discover better discounts. All you need to do is get a free shopping address and use it as your delivery address when you complete your order. 

Even if there is no Prime Day  in your country, by signing up to get a free UK, German, or Japanese address, you can purchase a number of discounted items that will be delivered to your doorstep thanks to a fast and efficient parcel forwarding service that comes with a number of benefits such as 30-day free storage, combine & repack options, real-time updates, and a price match guarantee. 

Discover Deals Across amazon's Regional Versions

If this is your first experience with the worlds biggest online retailer, we have a few guides that might come in handy! The different versions based on the region offer a different variety of products. Some items could be found exclusively on the UK  market, while other collectibles for example are available only for the Japanise version of the website. In case you are curious to learn more, check out our in-depth guides!

How to Order from Amazon US with International Delivery

Amazon, the globally renowned online marketplace, needs no introduction. The remarkable array of products and exclusive deals available at Amazon US are now accessible with just a few clicks - enjoy seamless worldwide delivery by using a forward2me address.