Why we love Pinterest

We’re always on the lookout for new ways to listen to our customers.



As an online business, we’re always on the lookout for new ways to talk and listen to our customers. We’ve long been fans of Twitter and Facebook for example, so it’s no surprise that we’ve already leapt upon the “next big thing” of 2012: Pinterest.

The stats are astonishing. It’s already growing faster than Twitter did, with tens of millions of users even before its first birthday. And we’re one of them! Check us out here.

For those that don’t yet know, Pinterest is (as its name suggests) an online pinboard. Everybody has made a scrapbook of things they like at some point, and this is a way of sharing your scrapbooks with the world. People “pin” collections of pictures of everything: style ideas, interiors, travel destinations – all the sort of things we and our customers are interested in.

Inspired by our own experiences of shipping the best of British to the world, we’re currently working on a board devoted to the Duchess of Cambridge, the world’s favourite Brit style icon. Check back soon to see more ideas from the Forward2me team.

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